Archive for September, 2009
Question: What is Google PageRank?
Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. Generally it is believed that when one web page links to another, it is actually casting a vote of confidence. That means good stuff to Google because their ultimate goal is to always deliver the most relevant, quality content to all of their users. So, when lots of sites (people, really) link to a specific web page, it shows Google that the page is popular.
In other words, if a page has a PR of 9 or 10 (10 being the highest), the page has won a popularity contest!
Is Google PageRank Important?
Well, that’s a great question. There is a lot of speculation as to whether a high PageRank benefits a website’s ranking in organic listings (SEO). However, it is ALWAYS good to have as many quality inbound links as possible directing people to your web pages.
If you have the Google toolbar installed in your browser, you can see the PageRank of each page as you browse the web. Don’t know if you have the Google toolbar, or want to install it? Let me know and I’ll be happy to help!
Posted in Uncategorized | No Comments »
September 28th, 2009
Question: I am an interior designer and I have a friend and colleague who is a real estate agent. We each would like to start a blog. Would it be effective for us to do a blog together since our two areas are related?
One of the first things to ask yourself when conceiving your blog is: “Who is my audience?” “Who is going to get benefit from the information I can share?” In this case, a combined interior design and real estate bIog may not be a very good idea. Are the people who are interested in interior design the same people as those who are interested in real estate? Not necessarily.
For instance, if your friend the real estate agent posts a blog about, say, the perils of buying a home in foreclosure, the person who is interested in buying vintage furniture for their living room will probably think “this blog doesn’t give me the info I’m looking for” and not come back.
However, that doesn’t mean that you should never co-write a blog. Many bloggers invite guest authors to post on their blogs if the content is valuable to the audience. For instance, I recently co-wrote a blog with Elizabeth Beskin of Fifth Avenue Digital. We attended the O’Reilly Twitter Boot Camp together and wrote “10 Things I Learned at Twitter Boot Camp” and posted it on our blogs. My blog s
I recommend “31 Days to Build a Better Blog” which is a terrific e-Book published by ProBlogger.net. It will really help you identify what you bring to the table in Social Media and get you on track.
Posted in Local Business | 2 Comments »
September 28th, 2009
I spend a lot of time these days talking to local businesses about Social Media and brainstorming about how they can use Blogs, Facebook, Twitter and other channels to increase their customer base. And it can be challenging, because in many cases (in spite of the fact that they may be using one or two social channels for their personal use people have a hard time seeing the connection between online social activities and their own businesses.
I came across this article in the New York Times that I think successfully illustrates the opportunities for local business using Twitter. Take a look and let me know your thoughts!
Mom-and-Pop Operators Turn to Social Media
http://preview.tinyurl.com/lcjpow
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September 28th, 2009
I’ve been spending a lot of time on Twitter lately. The more I use it, the more I discover about it. The more I use it, the more I learn how to use it more effectively. I have recently figured out a few little tricks that make Twitter a more productive tool for me, so I’d like to share them with you!
My particular goal on Twitter is to learn everything I can about Internet Marketing and Social Media and then share what I learn with my followers. I am always really concerned that my followers (and my potential followers) can easily understand what I am tweeting about.
So, if you have the same or similar goals, here are 4 tips that just may make your Twitter activity more productive.
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Posted in Local Business | 2 Comments »
September 10th, 2009
