Posted by
Betsy Kent on Tue, Feb 10, 2009 @ 08:48 AM
If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you?
The answer is: maybe. The secret is: you can test it very quickly and economically.
Using Google to test your online market is something that businesspeople are doing all the time. A test program can give you the data you need to decide if its worth a larger investment.
For example:
Do you want to know if your target market actually uses the Web to find your services? Run a test program for 2-3 months…and then analyze the results. Even if you want to reach the entire country, identifying two or three local test markets will give you the information you need to make future decisions. How many visitors did your site get? Did they turn into customers? What’s the return on investment?
Whether you have a small business or work for a large corporation, the concept is the same. Test, analyze and then act based upon what is working. Now you are in control of how you spend your advertising dollars!