Archive for the ‘Networking’ Category
Lately I have been speaking to groups of entrepreneurs about Social Media. Once I finish explaining the benefits of using LinkedIn, Facebook, Twitter, and Blogging, I take questions. In every case, my audiences’ biggest concern is that Social Media will become a huge “time drain” for them. And, I can totally understand their worry.
However, an article published today in MediaPost, states “81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing.”
So, if you devote as little as 6 hours a week to Social Media, your business will benefit. If I were to limit myself to 6 hours a week, I think I would do it this way:
- Blog for 2 hours: write one blog post per week and make sure your blog is set-up so that your posts are will appear on LinkedIn and Facebook.
- Twitter for 2 hours: choose the people who interest you the most, and see what they are talking about (I get cell updates from the people I want to learn from the most, and there are only about ten of those). Read what they are talking about only when it relates to your business. If there is an article or blog that they particularly like, bookmark it to go back to later, read on your handheld, or print it out to read when you can (it’s OK to skim).
- Explore for 1 1/2 hours: give yourself some time to just float around, discover new sites, find new people to follow, etc.
- Update for 1/2 hour: check your profiles to make sure they are up to date.
6 hours is hardly a “time drain” and can have an impact on your business.
Need help getting started? Be Visible Associates now offers “Instant Social Media Packages” where we set up all your profiles, integrate them, and train you on how to use them.
Tags: Facebook, LinkedIn, Managing Time Social Media, Social Media, Twitter
Posted in Networking, Social Media | No Comments »
April 22nd, 2009
If you Blog, if you use Twitter, if you use Facebook and LinkedIn, you know how easy it is to lose your direction in the maze of information coming in. And, what to say, how to add to the conversation, what’s the best way to be a part of it? If you are anything like me, you could use a few extra hours every day just to keep up!
Sometimes, we just need a reality check. I got my reality check this morning when Chris Brogan led me to an article he wrote WAY BACK in November! If I Started Today by Chris Brogan. Thank you, Chris!
Tags: Blogging, Chris Brogan, Facebook, Social Media, Twitter
Posted in Networking, Social Media | No Comments »
April 14th, 2009
If you are a business person and you use the Web, you are probably
1. using Twitter
2. wondering about Twitter
3. trying to ignore Twitter
4. scared of Twitter
This week I’ve had the privilege of talking to groups of business people about Twitter and its value to their businesses. Everyone seemed to fit into categories 2 through 4. So, my challenge has been how to de-mystify it for them. One of the best ways that I have found to explain Twitter is this:
“Think of Twitter as a way to send a text message to a whole lot of people at one time…most of whom you don’t know, but most of whom share your interests. And, people who are interested in what you are interested in will send you text messages, too.”
If you keep this in mind when you use Twitter, you’ll get a lot out of it.
Example: about an hour ago this blog was announced by someone I am following on Twitter. It is on the Marketing Pilgrim website. It talks about Twitter being a “search engine” and how it may become a real challenge to the mammoth Google. http://tiny.cc/iow9T
As a business tool, Twitter enables me to get up to the minute information like this about my industry that I can then share with my clients to keep them on the cutting edge of what is going on in online marketing.
So, if you are in business, and if you really want up to date information about your industry…twart tweeting right now!
Tags: Social Media, Social Media Marketing, Social Networking, Twitter
Posted in Networking, Social Media, Twitter | No Comments »
March 5th, 2009
If you are a business person, you are either using Twitter, thinking about using Twitter, wondering about Twitter, or are scared to death of Twitter! So, what’s it really good for? Here’s my list…I welcome additions!
- Lets you promotes article, blogs, videos, papers, and anything else you have published.
- Tells the world that you are an expert in whatever it is you are an expert in.
- Helps you identify trends in your industry.
- Allows you to find great resources to help you in your business.
- Makes it easy for you to talk about your own events and speaking engagements.
- Lets you promote interesting events you plan to attend or have attended.
- Broadcasts news about your business such as landing a new client, adding a new service, etc.
- Lets you connect and with others in your industry who you can learn from (either publicly or privately).
- Gives you a platform upon which you can voice your opinions, ask for help, learn more.
- Makes it possible to get information about your profession instantaneously.
- Allows you to share what you have learned with others in your field.
- Lets you react quickly to developments in your industry.
- It’s fun!
Tags: Twitter
Posted in Internet Marketing, Networking, SEO, Social Media, Twitter | 1 Comment »
March 3rd, 2009
Our good friends and colleagues at Dragon Search Marketing are moving into new offices. Congrats on their new digs!
Tags: Dragon Search, Oxclove Workshop, SEO
Posted in Networking | No Comments »
November 25th, 2008
I am helping my friend and colleage Elizabeth Beskin of Fifth Avenue Digital get ready for the annual BizBash Event StyleExpo on Wednesday here in NYC. She is gong to be speaking to a group of event planning professionals about how they can use Social Networking to help build website traffic and credibility with Search Engines.
Here’s what we came up with:
1. Join LinkedIn at www.linkedin.com Why? This business networking site has more than 30 million members and is a great tool for reaching out to colleagues, clients and business associates.
2. Set up your Facebook business page at www.facebook.com/business Why? Your business page helps build connections between your brand and the people you know, as well as the people you want to know.
3. Create a MySpace page at www.myspace.com Why? Gain ties with other business owners and promote your services to prospective customers.
4. Join Twitter at www.twitter.com Why? Communicate and stay connected to colleagues through the exchange of quick, frequent answers to the question “What are you doing?”
Posted in Networking | No Comments »
October 30th, 2008
