JUST ASK BETSY

An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting [...]

In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that [...]

In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.”  We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers. As of last week Facebook Offers became available for all Pages with 400 or more fans. So, [...]

In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on your Page it will be served up only to approximately 16% of [...]

I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which [...]

Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds [...]

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably [...]