Posts Tagged ‘internet marketing’
Tags: Internet, internet marketing, Recession
Posted in internet marketing | 1 Comment »
February 13th, 2009
We are living in strange times. Turn one direction and the recession stares you in the face (I’m noticing more and more empty stores in Soho). Turn the other direction, and you ask yourself “What recession?” (I stood in line at CVS for 15 mins the other day).
BIG Research did a study for Stores Magazine this month to find out what Americans will absolutely NOT give up…and guess what topped the list? Internet service! Yes, of all the things that we can do without, we are not giving up our Internet.
Even though times are strange, there are still people using the web. If 1,000 people per month were searching for your services last year at this time, there may be only 500 people per month searching for your services now. But don’t ya wanna be there when they are ready to buy?
So, give up other things…but…don’t give up on the Internet!
Tags: Google advertising, Internet Advertising, internet marketing
Posted in Paid Search, internet marketing | No Comments »
February 10th, 2009
If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you?
The answer is: maybe. The secret is: you can test it very quickly and economically.
Using Google to test your online market is something that businesspeople are doing all the time. A test program can give you the data you need to decide if its worth a larger investment.
For example:
Do you want to know if your target market actually uses the Web to find your services? Run a test program for 2-3 months…and then analyze the results. Even if you want to reach the entire country, identifying two or three local test markets will give you the information you need to make future decisions. How many visitors did your site get? Did they turn into customers? What’s the return on investment?
Whether you have a small business or work for a large corporation, the concept is the same. Test, analyze and then act based upon what is working. Now you are in control of how you spend your advertising dollars!
Tags: internet marketing, internet marketing articles, Internet Marketing economic crisis
Posted in internet marketing | No Comments »
January 26th, 2009
It’s hard to ignore all the bad news out there. But two recent articles tell me that not only am I in the right place but that my clients are, too.
From the New York Times:
Most retailers, online and offline, appear to be feeling the pain from the rotten economy. But, of course, even in bad times, some businesses manage to do well. Take Raymond Galeotti, the owner and president of Evesaddiction.com, a five-year-old online seller of sterling silver jewelry. Mr. Galeotti said his business, whose annual sales are approximately $10 million, is up about 25 percent this holiday season. http://bits.blogs.nytimes.com/2008/12/24/online-ads-to-thrive-in-a-lousy-economy/
From Businessweek:
Why Online Ads Are Weathering the Recession
In most media, 2009 will bring unkind cuts, and Madison Avenue will never be the same. But Internet advertising seems to be holding up. http://www.businessweek.com/technology/content/dec2008/tc20081224_411499.htm
Tags: internet marketing, Social Media Marketing, twitter
Posted in Social Media Marketing | 1 Comment »
December 16th, 2008
Lots of people ask me why they should be using Twitter.
The New York Times published a great blog about using Twitter for your small business.
And here is a terrific video called Twitter in Plain English. Twitter seems to be a great way to communicate…and I want my clients to do more of that. But, keeping Twitter, Facebook and all the social media going is very time consuming. That’s why I am going to be offering Social Media Marketing services to my clients starting right now. I am helping businesses create buzz by using these new social media tools. Whether for branding or just driving relevant traffic to a website, it’s an easy, fun and free way to market.
