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Mobile Website or Mobile App? Which is Best?

April 24, 2013 by Betsy Kent in Mobile Websites

Ever since Be Visible started building mobile websites for clients, we have fielded this question: “What is the difference between a mobile website and a mobile app and which one do I need?” So here are the basics: The Difference Between Mobile Websites & Mobile Apps A Mobile Website is similar to any other desktop [...]

The Mobile Web: 10 More Incredible Facts You Probably Didn’t Know

February 14, 2013 by Betsy Kent in Mobile Websites

This is the second in a series about how the Mobile Web, mobile user behavior, mobile websites, and mobile devices are changing the ways businesses communicate with their customers and vice versa. You can read the first blog here: The Mobile Web: 10 Incredible Facts Your Probably Didn’t Know. 10 Incredible Facts About The Mobile [...]

5 Things To Consider Before Building a Mobile Website

February 6, 2013 by Betsy Kent in Mobile Websites

2013 is the year when use of the Internet on mobile devices surpasses that of desktops and laptops. We are hurriedly getting our clients up to speed by creating mobile versions of their websites. Since only 20% of business websites are optimized for mobile, we know that this will help our clients stay ahead of [...]

The Mobile Revolution - Mobile Websites - Explained

January 9, 2013 by Betsy Kent in Mobile Websites

The Mobile Revolution. We’ve been anticipating it for years and now it’s officially here. Smartphone usage is up by 50% just since 2011. 90% of us have our phone within reach 24/7. And in 2013 mobile phones will surpass PCs as the primary means of accessing the Internet. So, if you haven’t begun thinking about [...]

The Mobile Web: 10 Incredible Facts That You Probably Didn’t Know

December 10, 2012 by Betsy Kent in Mobile Websites

The latest big disruptor in our digital world is going to be (and already is) the staggeringly rapid increase in the use of mobile devices. For everyone involved in marketing, this is something that we have to educate our clients and ourselves about. Because more than anything else right now, this shift affects every business’s [...]

Should You Hire An Outside Social Media Agency?

November 15, 2012 by Betsy Kent in Guest Blog, Social Media

Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones -  most [...]

5 Reasons All Business Owners Must Speak or Not Be Heard

November 5, 2012 by Betsy Kent in Guest Blog

We are happy to introduce you to Phil Gerbyshak: Social Media, branding, and business coach, chief connections officer, master public speaker, published author, blogger extrordinaire, and so much more! His guest blog for Be Visible provides 5 highly accessible and critical reasons why as a business owner it’s a great idea to embrace public speaking to supercharge [...]

Social Media for Business Owners

October 9, 2012 by Betsy Kent in Guest Blog

An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting [...]

Why Your Business Needs a Mobile Website

June 27, 2012 by Betsy Kent in Local Search Marketing, Mobile Websites

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably [...]