Local Search Marketing

Of all the marketing tactics that I’ve used over the years for my own business and for my clients, blogging has by far proven to be the most effective. But at the beginning, to many of my clients, the mere idea of writing a blog seems like an impossible task. But once I answer the [...]

If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner [...]

Many people don’t really know what a search engine is, but they use one every day, often multiple times a day. Google, Yahoo, and Bing are the most popular search engines in the U.S., but Google has the edge, by far. Over 67% of us choose Google and most of us don’t even think about [...]

In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it. In 2013, the general consensus is [...]

Last night I saw a commercial for Bing For Schools. I don’t know if you saw it, too, but it ran before the president’s speech about Syria. Let me tell you why I think it’s a brilliant concept. Microsoft’s search engine, Bing, has never been able to gain a significant share of search because users have [...]

A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear:  here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google [...]

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably [...]

I’ve been employed at Be Visible Associates as a digital media strategist since March 1st of this year. This post is about how I came from small-town Delaware and with the advent of Social Media was able to help grow businesses. Go back in time a little bit to a conversation with my father who runs [...]

Google+ is Social Media’s sleeping giant. Claiming over 100 million users, this Google product is quickly being integrated into every aspect of Google’s service offerings – from search to Gmail to Google Places and everything in between. Yet lots of users still perceive Google+ as a ghost town, citing that their friends aren’t there to [...]

Anyone who works with me knows that I love analytics. Messing around on Google Analytics is what I think is fun. But up until now the data from Google Analytics left a lot of stones unturned. Google announced today that they are unrolling a new Google Analytics platform that promises to be really effective at [...]