SEO / SEM

If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner [...]

Last night I saw a commercial for Bing For Schools. I don’t know if you saw it, too, but it ran before the president’s speech about Syria. Let me tell you why I think it’s a brilliant concept. Microsoft’s search engine, Bing, has never been able to gain a significant share of search because users have [...]

A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear:  here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google [...]

Google+ is Social Media’s sleeping giant. Claiming over 100 million users, this Google product is quickly being integrated into every aspect of Google’s service offerings – from search to Gmail to Google Places and everything in between. Yet lots of users still perceive Google+ as a ghost town, citing that their friends aren’t there to [...]

Anyone who works with me knows that I love analytics. Messing around on Google Analytics is what I think is fun. But up until now the data from Google Analytics left a lot of stones unturned. Google announced today that they are unrolling a new Google Analytics platform that promises to be really effective at [...]

The number of companies that provide Internet marketing services is growing in leaps and bounds and many of them are using email to reach out to their target market: your business! Every day businesses receive unsolicited emails from Internet marketers promising to make your website appear on the first page of Search Engine results for [...]

Question: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. Generally it is believed that when one web page links to another, it is actually casting a vote of confidence. That means good stuff to Google because their ultimate goal [...]

Question: I am building an eCommerce site where I will be selling products that appear on other sites, including manufacturers’ sites. If I cut and paste descriptions from one of those sites onto my own, will I hurt my Search Engine rankings? Jonathan Rosen, Give.bz My instincts are to say “Yes, it would hurt your rankings.” In [...]

Question #1: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. So, when lots of web pages link to a specific web page, it shows Google that the page is popular. That means good stuff to Google because their ultimate goal [...]

The long anticipated Google SearchWiki has launched. Google calls it “a way for you to customize search by re-ranking, deleting, adding, and commenting on search results.” Now you can move pages that you like to the top of the page, or even add a new site. You can add your own notes and delete results [...]