Social Media

Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or [...]

If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business? [...]

  Do you worry about keeping up with social media for your business when you’re away for an extended length of time? Well, you’re not alone. I just finished a vacation. When you’re self-employed and manage your own marketing it’s rather hard to devote entire days just to fun. But I did manage to stay away from my computer for nearly the [...]

  I’ve suspected for a long time that there is a growing number of Facebook users who simply don’t want to leave Facebook anymore, for any reason. Even something as labor un-intensive as clicking a link can be too much work for these folks! And the fact that so many people use mobile devices instead [...]

Have you ever placed a Facebook ad or set up a boost only for it to not be approved because your ad image is more than 20% text? It’s very frustrating, especially because often you don’t find out ’til many hours after you have submitted it. The best thing to do is be sure your ad images follow Facebook’s 20% rule [...]

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days, [...]

  It’s hard to believe that 2015 is already half over. Time flies, especially in the world on online marketing. Every time you turn around something changes, right?   It’s my mission to keep you informed, so here’s the latest Facebook For Business news you can use:   Last year everyone read that the best [...]

[This post is from my Tuesday Tips series) This is my cat, Cocoa. She’s not particularly talented as far as felines go, yet she has developed a very successful marketing strategy.   For real! My cat is a brilliant marketer.     Every time I go into the kitchen Cocoa follows me and proceeds to [...]

  Many of the people I talk to every day feel overwhelmed trying to understand how to use the other social platforms out there. And I don’t blame them. As soon as you feel that you have a handle on it…something changes! if “Overwhelmed” is your middle name…step back, breathe, and take action on one [...]

  Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you!   Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my [...]