Rethinking Your Social Media Strategy
It’s not often that I come across an article about Social Media for business that I think is so valuable to the average business owner or marketing person that I want to share it everywhere. Belle Beth Cooper ‘s article the Fast Company ‘Work Smart” blog is one such article. The tips here, that are [...]
A Case For Looking At Google Plus Again
In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it. In 2013, the general consensus is [...]
How To Convert to a Pinterest Business Page in 4 Easy Steps
A few months ago we posted a very popular blog, How To Create A Pinterest Account For Your Business. At that time, Pinterest did not offer “official” business or brand pages. Well, just like everything else Social Media, things have changed. Pinterest is now embracing its active community of businesses and brands by allowing Business [...]
Should You Hire An Outside Social Media Agency?
Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones - most [...]
11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media
I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which [...]
5 Easy Ways To Use Images To Market Your Business
Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds [...]
The Social Media Dilemma for Businesses
Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And [...]
Personal Branding, 1940′s Style
The Jack Kent Quartet (dad is second fr left) There is a lot written about Personal Branding these days. Some people think it’s a new concept; made possible by the opportunities we have on the web with social media platforms. In reality, from PT Barnum, to the Kardashians, personal branding has been with us since [...]
Social Media Marketing: The Cool Brand Factor
How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And [...]
Zipcar Does Social Media Right – My Experience
The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that he understood [...]
