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Google PageRank: What is it? Is it Important for SEO?

Question #1: What is Google PageRank?

Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. So, when lots of web pages link to a specific web page, it shows Google that the page is popular. That means good stuff to Google because their ultimate goal is to always deliver the most relevant, quality content to their users.In other words, if a page has a PR of 9 or 10 (10 being the highest), that page has won a popularity contest!

Question #2: Is Google PageRank Important for SEO?

Well, that’s a really good question. There was and still is a lot of speculation as to whether a high PageRank benefits a web page’s ranking in organic listings (SEO). However, it is ALWAYS good to have as many quality inbound links a possible directing people to your web pages.

If you have the Google Toolbar installed in your browser, you can see the PageRank of each page as you browse the web. Don’t know if you have the Google toolbar, or want to install it? Let me know and I’ll be happy to help!

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