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Tag: Paid Search

Social Media is Sexy

November 14, 2009 by Betsy Kent in Social Media

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to [...]

The Sales Process begins at “Hello”

October 6, 2009 by Betsy Kent in Social Media

Who answers the phone when someone calls your business? Do you have an automated attendant or do you have a “live” person handing calls? If yours is like most businesses these days, you probably use an  automated attendant. An auto attendant can certainly save money on payroll, but do you know how it’s affecting your [...]

The Power of “Being There”

November 18, 2008 by Betsy Kent in SEO / SEM

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web. I [...]