The 5 Most Valuable Social Media Tips From Feb. 2015
Greetings from the winter wonderland of Sag Harbor, NY. I’m using this opportunity to stay inside and pull together most useful social media tips that came across my screen in February, just for you! Social media is fast-moving and rapidly evolving and if you don’t keep up, your marketing will suffer. It’s part of my [...]
How To Take A Break From Social Media
Everyone deserves a break once in a while, right? But what happens when you want to take a break from Social Media but your marketing can’t? You automate! By automating I don’t mean “set-it and forget-it.” What I do mean is taking advantage of some of the wildly useful and easy tools that [...]
5 Easy Ways To Use Images To Market Your Business
Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds [...]
Pinterest for Business: Building Your Community
By now, you’ve probably heard about the visual pinboard social networking site Pinterest and how it’s changing the way brands interact with and market to their online communities. If you’re employing Google Analytics you may even have noticed that Pinterest is starting to garner your business decent referral traffic. But how can your brand take advantage of [...]
How to Create a Pinterest Account for Your Business
Update: Pinterest now offers Business specific accounts. If you have already created a Pinterest account please see our new blog How To Convert to a Pinterest Business Page. The information below still provides accurate information on how to optimize your Pinterest Business account. In my last blog “What is Pinterest and Why Should You Care” I explained why [...]
What is Pinterest and Why Should You Care?
Recently I’ve been getting a lot of these kinds of questions from my clients: “What is Pinterest?” “Who’s using it?” “Should my business be there?” And the most frequent one: “Another Social Network to worry about…really?” What is Pinterest? An easy way to understand Pinterest is to think about it in a “real world” way, [...]
