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Tag: Social Media

Facebook post boost, facebook advertising, Facebook marketing

My $1.00 Facebook Post Boost & The Surprising Results

April 2, 2015 by Betsy Kent in Facebook, Social Media

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days, [...]

Alert! Facebook Business Pages New Rules Start January ’15

December 18, 2014 by Betsy Kent in Facebook, Social Media

  It’s likely you’ve noticed it. Little by little the reach of your Facebook Business Page posts has been getting lower and lower. And you are not alone. Every page is experiencing reduced organic (“not paid”) reach. Now your reach may decrease even more because Facebook Business Pages new rules start in January ’15.   [...]

I Don’t Do Twitter

December 5, 2014 by Betsy Kent in Social Media, Twitter

    That’s not me talking. I do do Twitter. I love Twitter. But if I had a quarter for every time I’ve heard an entrepreneur say “I don’t do Twitter” I would be, well, richer!   I’ve been using Twitter for a long time. And when I first started, it did take me a [...]

How To Deal With Facebook Split Personality Disorder

October 16, 2014 by Betsy Kent in Facebook, Social Media

  If you’re trying to figure out how to manage your Facebook personal profile and your Facebook business page at the same time, you’re not alone. I call it Facebook Split Personality Disorder and it raises questions for many businesses: “Should I post my business content only on my business page or should I post it [...]

How To Choose A Social Media Site

February 17, 2014 by Betsy Kent in Social Media

It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside [...]

Rethinking Your Social Media Strategy

November 19, 2013 by Betsy Kent in Social Media

It’s not often that I come across an article about Social Media for business that I think is so valuable to the average business owner or marketing person that I want to share it everywhere. Belle Beth Cooper ‘s article the Fast Company ‘Work Smart” blog is one such article. The tips here, that are [...]

Social Media Tools Review – Hootsuite, WiseStamp, & Shortstack

May 22, 2012 by Betsy Kent in Social Media Tools

Social Media Toolkit Tuesday - 5/22/12 It is easy to become overwhelmed by the seemingly limitless choices of social media tools available to you. Assuming your schedule is as busy as mine (if not more so), who has the time to learn yet another tool? At Be Visible we try and test new tools all [...]

The Social Media Dilemma for Businesses

November 8, 2011 by Betsy Kent in Social Media

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And [...]

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