How To Choose A Social Media Site
It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside [...]
How To Convert to a Pinterest Business Page in 4 Easy Steps
A few months ago we posted a very popular blog, How To Create A Pinterest Account For Your Business. At that time, Pinterest did not offer “official” business or brand pages. Well, just like everything else Social Media, things have changed. Pinterest is now embracing its active community of businesses and brands by allowing Business [...]
Should You Hire An Outside Social Media Agency?
Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones - most [...]
One Thing You Can Do Right Now To Improve Your Online Visibility
A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear: here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google [...]
Social Media for Business Owners
An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting [...]
How to Update to the New Twitter Design in 4 Easy Steps
In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that [...]
How To Use Facebook Offers for Business Pages
In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.” We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers. As of last week Facebook Offers became available for all Pages with 400 or more fans. So, [...]
From #BeHere to Be Visible
I’ve been employed at Be Visible Associates as a digital media strategist since March 1st of this year. This post is about how I came from small-town Delaware and with the advent of Social Media was able to help grow businesses. Go back in time a little bit to a conversation with my father who runs [...]
Social Media Tools Review – Bit.ly, Facebook Pages App, Google Alerts
Toolkit Tuesday May 29, 2012 It seems every week there are new tools promising to invigorate your business’ marketing strategy – but figuring out which of these new tools will work for you takes more than just time and effort. At Be Visible we pride ourselves on constantly trying and testing new tools – so [...]
Social Media Tools Review – Hootsuite, WiseStamp, & Shortstack
Social Media Toolkit Tuesday - 5/22/12 It is easy to become overwhelmed by the seemingly limitless choices of social media tools available to you. Assuming your schedule is as busy as mine (if not more so), who has the time to learn yet another tool? At Be Visible we try and test new tools all [...]